More AI, More Human: Why the New Tools Demand More Care, Not Less
summary
Boom is a native macOS video app that renders 30 fps frames through a real‑time core image pipeline and shipped a recording feature that unexpectedly ballooned into competing with full editors. AI agents produce an animation prototype in days instead of the estimated 3–4 weeks, which proves feasibility and opens recording. Only about 20% of users use both live and recorded workflows, so a one‑app strategy fractures. A OneShot experiment ships quickly (prototype in days, App Store approval in four days) and dual‑format recording plus storing raw decisions for post edits become the chosen path.
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chapters (5)
- 0:00Introduction and background
- 3:02All-in-one product pitfalls
- 8:45Ownership cost of AI features
- 14:00Rebuilding Boom for recording
- 17:34Final thoughts on AI and product direction
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