How to Use People’s Cognitive Biases to Succeed in Life
summary
This talk explains how to exploit common cognitive biases in other people—managers, colleagues, family—to achieve personal goals. It surveys which biases to use and practical tactics for applying them in everyday situations (and cheekily suggests using them to accomplish ambitious aims, even going to space).
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chapters (8)
- 0:00Introduction
- 0:49What is a cognitive bias
- 2:34Hobson's choice effect
- 4:41Hyperbolic discounting bias
- 7:07Barnum/Forer effect
- 9:55Illusory truth effect
- 11:59In-group bias
- 13:50Conclusion
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