Interview with Synergic's Carme Artigas
summary
Consultancy designs and implements big data reference architectures and connects existing systems to data lakes, backed by in-house data scientist teams across Madrid, Barcelona and Zurich. Work measures the economic value of data, moves clients from customer analytics to operational analytics, and prototypes IoT use cases that track in-store movement and machine telemetry. Primary clients are banks, telcos and growing retail pilots; projects focus on fraud detection, churn reduction and manufacturing efficiency rather than vague examples.
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