Crossing the Chasm: What's New, What's Not
summary
Crossing the chasm gets updated conclusions: big data itself is not yet over the chasm, because enterprises need a whole product (not just a tool) and partners to solve a single painful process; cloud and AWS enable consumer-style minimum viable product moves, but enterprise buyers require bowling pins — focused use cases that knock each other over — and heavy integration. Prediction: sectors facing existential threats from Amazon/Google must invest now, or risk obsolescence; expect crossing by ~2016 or sooner.
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chapters (9)
- 0:00Start
- 0:42How High-Tech Markets Develop The Technology Adoption Life Cycle
- 3:36Crossing the Chasm Two Key Principles
- 5:39Crossing the Chasm What's New? Consumer IT! • Digital Services
- 7:25Crossing the Chasm What's Not? Enterprise IT!
- 8:27Big Data: 2014 Technology Enthusiasts: Cool Tools!!
- 9:07Big Data: 2014 Visionaries: Powerful Concepts! • Extreme machine learning
- 10:22Big Data: 2014 Visionaries: Big Opportunities! • Data-powered government
- 10:48Big Data: 2015 Crossing the Chasm: Pragmatists in Pain!








