The Art & Science of Decision Buy-In
summary
Practical claim: Comcast uses the Analytic Hierarchy Process (AHP) to turn pairwise comparisons into a priority score that guided framework and architecture choices; the math often matches intuition but the discussions prove more valuable than the output. Process notes: collect independent judgments first to avoid anchoring, limit criteria to avoid combinatorial blowup, expect the exercise to take four to five hours for three options and seven criteria. Pitfalls: hiding the data sparks backlash; use namawashi — preconversations and transparency — to get buy‑in.
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chapters (10)
- 0:00Start
- 3:31BIG DECISIONS
- 4:25THE RIGHT WAY TO USE THE WISDOM OF THE CROWDS
- 11:38ANALYTIC HIERARCHY PROCESS (AHP)
- 13:41AHP PAIRWISE SCORING
- 14:29AHP RECIPROCAL SCORING
- 15:21AHP MATRIX PRIORITY CALCULATIONS
- 17:43AHP FINAL PRIORITY CALCULATIONS
- 22:39OPEN SOURCE AHP TOOL
- 29:25AHP RETROSPECTIVE
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