From Information to Innovation
summary
Research at Miro compares BCG-listed innovators and a global survey where 98% of leaders call innovation urgent while McKinsey finds only 10% satisfied; common drivers are purpose, agility, structured collaboration and customer centricity. Concrete examples: Shopify’s checkout features (remember me later renamed Shop Pay), paper prototypes and 3D‑printed phone mocks, an A/B that auto‑expanded order summary and caused a 2% drop in conversion, then a later one‑page checkout with a toggle. Practices include Miro boards, an internal AI chat linking people to experts, feedback rituals and rapid experiments.
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chapters (19)
- 0:00Introduction and talk overview
- 1:50Why innovation matters now
- 3:15The S-curve and innovation strategy
- 5:22Mushrooms as innovation inspiration
- 8:13Researching innovation at Miro
- 10:20Shopify’s innovation culture case study
- 13:51Embracing failure and agility
- 15:37Collaboration and hack days
- 17:01Customer centricity at Shopify
- 19:49Realistic view of innovation challenges
- 20:31Global survey on innovation struggles
- 23:38Susie’s lemonade stand case study
- 27:33Building customer-centric culture
- 28:58Prototyping and feedback tools
- 30:40Effective research questioning techniques
- 32:24Research data and feedback loops
- 35:56Group knowledge and innovation
- 37:41Mushrooms and innovation roots
- 40:31Q&A on research and decision-making
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