Cross Cultural Design in the Age of Globalization
summary
Yiying Lu outlines her decade of cross-cultural design work for global brands including Disney, Twitter, 500 Startups and Wasabi Warriors, describing concrete projects like the Twitter Fail Whale, Conan O’Brien Pale Whale, the Dumpling Emoji, and a Shanghai Disney recruitment campaign. She explains how she applies colorful logos, whimsical illustration, symbolic typography and cross-cultural humor to create work for international audiences, and briefly references her role as IDEO’s first Artist in Residence in China.
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