Why We Brand, Why We Buy
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summary
Covers the sociological, scientific and anthropological reasons people buy and create brands by tracing a century of “waves” of modern branding and the defining brands of each era. Discusses links between human evolution, population trends, psychology/behavioral rituals and branding, and examines how technology (e.g., social platforms and devices) changes interactions with brands and creates addictive patterns. Ends by outlining what makes brands stand out today and a hypothesis for why humans continually make and mark things.
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