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The magnet and the spear: AI for client targeting

on YouTube 11m
Talkat SiGMA AIBC Central Europe 2025 · 2025-11-03..11-06· [ai-assisted-development, machine-learning]

speaker

name:Nicholas Levenstein
links:none on file

resources

video:https://youtu.be/cdnyqEj4jI8
slides:none on file

summary

Describes two operational models: The Spear scrapes public city permit data in four cities, uses LLMs (Gemini, Gro/Grock, Chacht), plus Python glue, to enrich records, populate Zoho CRM and flag who’s truly in charge (human review required; false positives include a $126M Blackstone hit). The Magnet filters ~300 event signups down to ~50 high-value prospects using the same LLM triage and nets an investor; both need light human intervention for setup and final validation.

AI-written summary · about

chapters (10)

  1. 0:00Welcome and introduction
  2. 0:35AI in sales: why it matters
  3. 1:20The Spear: targeting perfect customers
  4. 2:45CRM optimisation using AI
  5. 4:10Case study: Nailed It and city project leads
  6. 6:00Lessons learned and human intervention
  7. 7:15The Magnet: attracting high-value clients to events
  8. 8:50Real-world example: Singapore F1 / Token 2049 party
  9. 9:50Closing thoughts and actionable advice
  10. 10:43End

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