Scaling the Disney Streaming Offer Management Platform...
summary
Disney Streaming grows from 10 million signups at launch to about 116 million subscribers, forcing rework of offer and catalog services to handle multi‑product (Disney+, Hulu, ESPN+, Star+), multi‑currency launches, local payment partners and monthly billing for 100M+ accounts. The platform adopts GraphQL federation to orchestrate loosely coupled microservices, moves to central configuration and configuration‑driven offers so business can roll out cohorts, and makes offers immutable offer entities with scheduled transitions for price changes.
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chapters (12)
- 0:00Intro
- 1:13The Launch - Nov 2019
- 1:45The User Growth
- 4:0410,000 foot view of Growth Eng Architecture
- 7:27Offer Domain As a Vehicle for Growth
- 9:14Key Challenges for Offer Domain
- 15:00Domain Separation
- 17:05GraphQL Federation
- 19:09Manage Your Configurations
- 21:52Scaling Offer setup - Configuration driven
- 24:27Transitions
- 26:23Key Takeaways
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