“RIGA COMM 2025” Women in Tech Conference / Agnese Jaunosane, Co-founder at Ajelix
summary
Builds Ajelix from two founders with Zero budget into 280K users by launching before ChatGPT, shipping an initial suite of ten AI spreadsheet tools (an Excel formula generator) and iterating to include a BI dashboard and a file‑upload chatbot that analyzes sheets. Growth comes from SEO‑first content that earns top Google positions, inclusion on HubSpot lists, freemium tools that drive sharing, a reusable customer‑pain template, and lessons: obsess over real problems, treat SEO as infrastructure, prioritize quality, and iterate rapidly as AI and user needs change.
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chapters (10)
- 0:00Introduction and background
- 1:03Zero budget growth journey
- 2:29AI tool evolution and growth
- 3:34SEO-first marketing strategy
- 4:41Five key tactics that worked
- 6:27Marketing pitfalls to avoid
- 7:10Customer understanding template
- 7:55Luck vs long-term effort
- 8:17Key lessons for startups
- 9:23Closing and resources
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