The Journey of Rebranding 7+ Years Old App
watch on portal.gitnation.org ↗https://portal.gitnation.org/contents/the-journey-of-rebranding-7-years-old-appsummary
Rebranding a 7+ year-old React Native financial app (Cleo) that includes AI chat, budgeting tools, and a credit-building card; tackling technical debt, inconsistent design tokens, and hidden webviews. Covers how the team gathered data, unified design tokens, incentivized squad adoption, added automation, and ran a large-scale A/B test of two different brand experiences.
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