How to Sell Your Testing Services
summary
Practical guidance on packaging and selling testing services by offering concrete, priced artifacts: a one-week assessment that produces quantitative metrics, a two-page maturity model tied to business impact, and before/after case studies with exact results. Includes deliverables and tools to present to clients—metric analysis, a release-timeline map to locate delays, role-specific interview checklists, and a templated proposal with guarantees, resource estimates, and a menu of quick fixes plus longer strategic options.
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chapters (9)
- 0:00Introduction
- 3:16Sell testing services
- 10:00Testing problems
- 21:56Presenting to clients
- 30:45Four sales approaches
- 47:08Who sells services
- 57:27Sales Ukraine vs Europe
- 1:03:31Estimating time and errors
- 1:06:20Technical interviews
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