Panel Discussion: Build vs. Buy

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" summary

Companies report concrete patterns: large consumer platforms keep built in-house analytics and A/B testing when it touches the core product, while media teams pick vendors for speed and special access like whitelisted social firehose integrations. Decision variables are time to market, competitive advantage, and maintenance cost; one publisher chooses simple linked out to Booking.com widgets over a 6+ month API build. Examples include frequent tool migrations (JIRA↔Trello), a homegrown affiliate program that is later shut down, and using HackerOne for security testing.

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" chapters (11)

1. 0:00Introduction to panel
2. 3:40Build vs buy core stack
3. 8:14Key decision variables
4. 14:13Decision-making process example
5. 18:30Finding the right vendor
6. 22:30Negotiating with vendors
7. 23:34Internal product maintenance
8. 27:13Switching costs and challenges
9. 32:56Security risks in third-party tools
10. 35:04Managing underperforming launches
11. 37:00Closing remarks