Video APIs @Scale: Reels APIs
summary
Facebook releases a Reels API that now supports custom thumbnails, automatic music tagging and collaborator tagging, plus up to 90‑second uploads, schedulable drafts and enhanced audio and performance insights. Third‑party integration already sends hundreds of thousands of uploads per day from thousands of platforms; Later reports ~20,000 Instagram Reels posts per month and 700,000 blog views on the launch. Case studies: Belk drove 1,700 influencer assets; American Girl got 123 assets, 360,000 impressions and 27,000 engagements (7.5% rate); OpenDoor saw 12.3% engagement on Instagram posts.
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