Mastering IP Partnerships – A Guide To IP Brand Management
summary
Studio claims long partnerships (examples: 8+ years with Trailer Park Boys, 5+ with BBC) and builds match‑3/narrative mobile games that prioritize brand essence over brand‑slap. Approval workflow uses Trello for approvals as a lightweight front end before media boxes, with typical reviews of 10 days so producers should add 3–6 months to timeline (plan for one revision). Key commercial terms: minimum guarantees plus royalties commonly around 10–20% and assign one team member who truly loves the IP to manage fidelity.
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chapters (10)
- 0:00IP Partnerships and brand management
- 2:12East Side Games IP portfolio
- 3:38Why brands partner
- 5:20Brand essence in mobile games
- 8:09Tailoring approach to partners
- 10:16Deal guidelines before contracts
- 12:21Realistic projections and expectations
- 13:47Navigating approval process
- 15:11Key takeaways and best practices
- 16:16Q&A licensing fees
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