Loyalty programs – Increasing engagement and retention outside of gameplay
summary
Alex Moukas explains how mobile game developers can add automated loyalty programs on top of their games to boost engagement, retention and revenue. He covers specific loyalty tactics, implementation approaches that avoid changing core gameplay, and presents case study results from over 30 mobile titles showing revenue and retention uplift (claims of 30%+ gains).
AI-written summary · about
related talks
36mGames that Retain.
16mSpeedrunning Mobile Growth - Three Tricks to Hack Retention & Revenue
41mPanel: The Rise Of Rewarded UA – How To Take Advantage Of The Marketing Revolution.
29mHow to Build a Player-centric Business Model (That's Resilient Enough for the Next Decade)
21mMobile game live ops: Using proper frameworks
42mCurated Panel: Giving New Life To Established Games - Live Service Strategies To Boost Retention & .
33m#ElevateYourGame: Improve Revenue & Retention With the Right Ads Approach
26mGold standards for acquisition and retention