In-game advertising Sucks. We are fixing that – A chat on dynamic in-game advertising
summary
Claims a texture-replacement SDK that slots real brand assets into nominated in-game surfaces, integrates in 10 minutes integration with Unity C# and no special build steps, caches campaigns for offline caching and tracking, and measures a viewable-CPM paid only when a placement meets quality criteria. Reports a consumer baseline of ~17–18% recall for video ads, charges about $8 per 1,000 impressions, and notes an early case where naive ad insertion temporarily reduced IAP revenue.
AI-written summary · about
chapters (7)
- 0:00In-game ad problems
- 3:16Adamo’s dynamic placement
- 5:44Developer features & SDK
- 8:11Mark Curry: fashion game ads
- 10:45Traditional ad drawbacks
- 11:47Demo: SDK & placements
- 13:11Mark Curry’s feedback
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