Accelerating ASO Experimentation With Gen AI Using PressPlay
summary
Presentation describes a self-serve tool called Press Play that generates ASO assets, seeds brand rules, launches automated Google Play experiments and collects learnings in one dashboard. Claims include running 322 experiments in 8 weeks for one client with a projected 12 million installs, typical icon uplifts around 15% uplift, feature graphic tests up ~8%, and smart rules that kill or prioritize tests automatically to speed iteration.
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chapters (21)
- 0:00Gen AI ASO experimentation intro
- 1:13What Feature does
- 2:39ASO conversion framework
- 4:24ASO experiment challenges
- 4:45PressPlay for faster testing
- 6:08Testing app icons iteratively
- 7:31PressPlay asset generation
- 8:54PressPlay evolution feedback
- 9:36PressPlay research methods
- 10:39Refining icons with AI
- 11:43Testing game scenarios
- 12:47Testing feature graphics
- 13:51Optimizing screenshot order
- 14:32PressPlay workspace insights
- 15:34Smart experiment rules
- 16:38Managing experiment backlog
- 17:41PressPlay dashboard
- 18:01322 experiments case study
- 18:45Self-service PressPlay
- 19:48Live PressPlay demo
- 20:29Q&A
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