Speed Panel: A Whole New Ballgame: How a Top Gaming App Publisher Tackled iOS 14+ & SKAdNetwork
summary
Testing shows long, fancy pre-prompts lower opt‑in while a short, simple prompt raises consent by about 10% increase and translating the prompt adds roughly translation adds 5%; showing the ATT prompt tied to an ad view (not buried later) gives the highest rates. Packing GDPR legal text into the ATT purpose string reduces consent. SKAdNetwork initially returns many null conversion values, so teams redesign onboarding and metrics to capture value in the first 24 hours, use custom conversion mappings and day‑0 revenue as the core signal.
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chapters (8)
- 0:00iOS 14 privacy challenges
- 2:33ATT prompt strategies
- 8:51Opt-in behavior insights
- 11:19GDPR and ATT prompts
- 14:31ATT prompt timing
- 21:28SKAdNetwork conversion values
- 27:05Game monetization impact
- 29:11Future privacy changes
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