You Got to Fight for the Right to Delight
summary
Asserts that four practices—lean agile analytics designOps—often produce “meh” not wow, citing misused MVPs and analytics that privilege pageviews while 64% of traffic is automated (Barracuda 2021) and YouTube once had more bots than humans (2013). Gives concrete wins: Optimal Workshop’s celebratory paper airplane, RunSeal’s varnish calculator and B&Q’s local stock info that enabled a 45‑minute wheelbarrow‑wheel fix, Difference Guide’s bundled shopping, a Clearleft online exhibition with deep‑zoom and filterable shareable URLs, and prescribes the Kano model plus Trello/Jira tags to surface delighters.
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chapters (13)
- 0:00Introduction
- 0:55Delight
- 6:24Small and charming
- 10:43Ugly but useful
- 17:27Why doesnt delight happen
- 21:45Agile
- 27:54Design Ops
- 29:37Design Guidelines
- 30:24The Duck the Decorated Shed
- 31:33Bootstrap and AI
- 34:30The Koko Model
- 37:13Using the Koko Model
- 37:45Measuring Delight
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