What if you could build it from scratch?
summary
Expressen replaces a monolithic .NET CMS by incrementally extracting features into services built with Node, publishes 30+ Node applications, moves from 0 to 47 developers while growing weekly traffic from 34M to 83M pageviews, and ships automation like Git plus Octopus to reach 100+ deployments per week. A message‑queue + JSON feed seeds new tablet and mobile sites, A/B tests reveal counterintuitive KPI tradeoffs, and 20+ open source releases follow.
AI-written summary · about
chapters (31)
- 0:00Intro
- 2:15Joels story
- 7:07A technical journey
- 14:51Summary
- 15:41Development department
- 16:28The fearless organization
- 16:55The second pillar
- 17:19Simplicity
- 17:40Testdriven
- 18:58Working together
- 19:14How do you accomplish this
- 19:51Tools that encourage behavior
- 21:00Tools that encourage deployment
- 22:14Crossfunctional teams
- 23:17Product development approach
- 23:51Gut feeling
- 24:18Datadriven
- 24:33Hypothesis
- 25:08User testing
- 25:30Color testing
- 29:46Akamai
- 30:20Group Values
- 31:29B Testing
- 32:15System
- 32:59Dependencies
- 33:17Big API team
- 33:58Meeting
- 34:16Context
- 34:28Lost
- 34:48API team
- 35:03API team model








