Lamar Advertising Automates Finance Ops with Oracle Fusion Cloud ERP + AI

on YouTube ↗14m

" summary

Lamar replaces homegrown finance systems with Oracle Fusion Cloud ERP, launched April 1, and automates invoice processing so about 40% invoices automated through IDR/AI, cutting manual data entry and shifting staff into analytics roles. The roadmap adds Oracle CPQ sales transformation to unify data for broader AI use, and the rollout plans to change workflows across impacting 3,500 employees, aiming for faster closes, stronger controls, and more customer-facing selling time.

AI-written summary · about

" chapters (6)

1. 0:00Lamar and Oracle partnership
2. 1:49Why Oracle Fusion ERP
3. 3:55Customer Success Services role
4. 5:38Benefits of Oracle Fusion ERP
5. 7:48Future AI integration
6. 11:01Oracle’s commitment at CloudWorld

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