Buying Signals and the Future of Sales and Commerce
summary
CRM today is data-entry heavy so the team builds automation and a new mobile app with adaptive search and a digital assistant that surfaces CRM inside Teams and other tools; research finds ~90% of sellers say the job takes longer and reps use five to eight tools today. Oracle runs commerce on Gen2 OCI with multi–data‑center high availability (a customer sees a 2000% spike in demand), provides shared customer records via master data management, and combines commerce+CPQ+subscriptions into a responsive selling stack.
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chapters (10)
- 0:00Intro
- 1:20Core challenges with traditional CRM
- 2:22Working with customers
- 8:20Data
- 13:35Online Sales
- 15:10Ecommerce in 2020
- 16:57Oracle Commerce
- 18:28B2B Ecommerce
- 20:14Complexity
- 23:51Subscriptions
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