Web Monetization and the Future of Advertising
summary
Argues that Interledger enables micropayment streaming as a practical alternative to ads and paywalls, moving fractions of a cent continuously so creators earn per-second revenue. Cites 70% of ad dollars going to three platforms, one-quarter of users run ad blockers, and paywall conversions of 2–5%. Demonstrates a working stack: Coil as the current provider at $5 per month, Puma browser with native support, Coil extensions for others, and live sites (Imager, Cinnamon) already receiving streams. Grant for the Web funds adoption.
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chapters (10)
- 0:00Introduction to web monetization
- 1:04Problems with current ad model
- 4:09Web monetization as solution
- 5:32How web monetization works
- 6:34Real-world example
- 7:17Benefits for creators and users
- 8:20Getting started with Coil
- 9:01Browsers and ecosystem growth
- 9:43Grant for the Web program
- 10:49Closing and call to action
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