~/talk

SEO for Two Websites on One Platform? Don’t Get Duped!

Talkat NG Belgrade Conf 2024 · 2024-05-23..05-24· [web-performance]
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Two merged real‑estate brands reuse one frontend and initially only swapped logos which causes Google to favor a single site for many queries so SRP high risk and PDP medium risk drive the urgency. Teams spend a year harmonizing templates: different H1s, price formats, card ordering and component layouts, plus technical SEO, satellite sites that feed traffic, and quarterly AI-generated location-specific content with fresh data. Outcome is improved, measurable rankings for both brands but work remains ongoing.

AI-written summary · about

  1. 0:00Introduction and speaker intro
  2. 1:27Two brands merge into one
  3. 3:17SEO risks of shared technology
  4. 5:26Focus on search result pages
  5. 7:57Post-merger SEO strategy
  6. 9:23Final tips and conclusion
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