Dissecting the #SaveTheInternet campaign
summary
Google Analytics shows the campaign site getting 1.9 million views in one week with about 680 concurrent users and messy location data; device and browser stats reveal a heavy mobile majority and Chrome > everyone combined, Android outnumbers Windows and Nexus 5 is the top Android device among visitors; social referrals are dominated by Facebook and Buzzfeed so Facebook outperforms Twitter and YouTube; Opera Mini traffic appears but the site was not tested there.
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chapters (10)
- 0:00Save the Internet analytics intro
- 1:03Device and browser insights
- 2:06Mobile vs desktop users
- 3:12Early adopters and stock Android
- 4:45OS and regional traffic
- 5:47Social media traffic sources
- 7:18Facebook vs Twitter lead
- 8:22YouTube referral issues
- 9:15Audience demographics
- 10:43Summary
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