Building Websites for the Invisible Majority
summary
Maps of real constraints: average connection throttles to 50 kbps 2G so CNN and ad‑heavy sites time out in tests using Chrome devtools; device mix is low‑end Android and feature phones, not iPhones; language matters — video drives ~70% of Indian consumption so a service that adds regional audio/subtitles plus cricket rights (Hotstar) reaches Hotstar 150M vernacular users and outpaces Netflix; social reach is huge but uneven — 400M Facebook India vs ~40–45% national internet penetration.
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chapters (12)
- 0:00Introduction
- 1:12About Keith
- 3:09Developing Markets
- 5:55Opportunity
- 8:16Emerging Markets
- 11:06Language
- 12:22Traffic
- 14:22Uber
- 17:45Netflix
- 22:09Devices
- 25:46Infrastructure
- 27:54Testing
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