Plum Ertz at LeadDev West Coast 2023

on YouTube ↗10m

" summary

Argues that accessibility belongs in the MVP by showing concrete wins not abstractions citing 25% of Americans as a market signal and a surprising audit finding that 83.6% of homepages fail contrast so low‑cost fixes move market share. Recommends specific tools and practices such as Figma plugins for contrast checks, leaning on semantic HTML in development, writing outcome focused user stories, and even using ChatGPT to generate accessible HTML for basic forms so accessibility fits the schedule and actually ships.

AI-written summary · about

" chapters (5)

1. 0:00Accessibility feels like time sink
2. 2:05Accessibility hidden market share
3. 4:32Accessibility in tight deadlines
4. 6:17Accessibility in design and development
5. 9:06Quick wins with AI and semantic HTML

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