The modern DXP
summary
Argues that modern DXPs drop a single origin and instead compose best‑of‑breed services (Contentful, Cloudinary, CommerceTools, Cloudflare) stitched via JAMstack and edge workers; demonstrates a migration pattern using Next.js to statically serve legacy pages while injecting React components so replatforming happens incrementally; claims personalization runs at the edge without client JavaScript and that Uniform orchestrates reliability, scaling, and A/B capabilities so the composed system actually works in practice.
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chapters (10)
- 0:00Modern DXPs intro
- 3:05Traditional DXP drawbacks
- 8:01Best of breed vs suite
- 11:52DXP composition analogy
- 16:11Building modern DXP
- 18:23Future of Jamstack DXPs
- 19:05Uniform for marketers
- 21:11Edge personalization features
- 22:54Migrating legacy systems
- 24:18Summary and call to action
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