The Effect of Culture on Trust in Automation: Reliability and Workload
summary
A three-country experiment builds a simulator and a target-detection tool called Target Finder and tests 80% vs 20% reliability and two workload speeds with a 3-second “check” penalty to measure reliance; 360 participants across US, Taiwan, Turkey complete the target task. Results show consistent effects of reliability and workload but cultural differences in baseline trust: US highest, Turkey lowest, Taiwan intermediate. Taiwan checks images most (especially in high-reliability yellow warnings); Turkey shows low trust yet low checking, suggesting miscalibrated cooperation.
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