Good UX and Design for Humans
summary
Predicts a near-term “perfect storm” in five years and lays out five concrete tools: start by focus on pain not problem — measure perceived pain/happiness (Ello and Instagram as examples), map daily use with a journey map to spot when and why people engage, use design language and pricing to signal quality (Philip Starck juicer, watches, Uber), apply gamification only to enable flow, and use empathy as a stopgap against addictive mechanics.
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chapters (8)
- 0:00Bridging human & digital
- 1:36The perfect storm of tech
- 6:05Subjective reality and pain
- 13:11Value and emotional design
- 18:52Creating new experiences
- 22:33Perception of quality
- 27:36Flow states and engagement
- 30:43Empathy in design practice
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