Web with Sense: How to build a Start-up that is not only profitable
summary
Search engine retooled to fund reforestation rather than sell out: it uses Microsoft’s search index, serves ads and converts clicks into donations, and now reports 60 million trees planted, 10 million monthly users and about 20 million euros revenue a year. It shifted from giving 80% of revenue to donating profits so the company can pay salaries and scale, runs on a 35‑person Berlin team, signs multi‑decade community land agreements and reports high tree survival through local partnerships.
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chapters (16)
- 0:00Intro
- 1:18Why is planting trees important
- 2:25About the company
- 5:56Why did you start Web with Sense
- 6:40How did you get started
- 7:40Ecozy
- 9:44Tree planting projects
- 11:14Forest of Humber
- 12:49Purpose Companies
- 14:03Not for Sale
- 15:18Climate Change
- 16:26Leading by example
- 17:14Experiment
- 21:44Maintaining trees
- 24:18Challenges
- 26:39Community Ownership
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