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Building Scalable ML Systems: Strategies and Insights

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Freshworks builds production ML for Freshworks CRM that solves cold start by stacking models — account-specific → cluster/industry → global fallback — and makes first‑purchase recommendations by chaining two graph conv nets (item→item embeddings fed into user→item model) plus matrix factorization so new users get relevant items from day one. Conversational automation uses Freddy with staged intent handlers and an internal Freddy prompt tuner to cut LLM token use versus LangChain. Models deploy via SageMaker/S3, autoscale across hundreds of thousands of tenant models, and surface interpretable lead‑score factors to let customers adjust predictions.

AI-written summary · about

  1. 0:00Introduction
  2. 1:06Cold start problem
  3. 4:23Recommendation system challenges
  4. 9:43Generative AI systems
  5. 15:29Engineering challenges
  6. 19:54Q&A
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