Lara Swanson (Etsy) interviewed at Fluent 2014

on YouTube ↗05m

" summary

Etsy runs backend SLAs and runs “tons of experiments” to balance aesthetics and speed, moves from user-agent-sniffed mobile templates toward one responsive template to rule them all, and maintains a device lab of 34 devices (Android phones, iOS tablets, Google Glass, Firefox Phone) plus an RFID reader built by an Etsy seller to check devices out; mobile performance gets executive buy-in but teams still wrestle with tradeoffs between per-device assets and maintainable responsive pages.

AI-written summary · about

" chapters (10)

1. 0:00Introduction
2. 0:13Design and performance
3. 0:52Etsy performance
4. 1:13Revision cycle
5. 1:41Management challenges
6. 2:04Mobile
7. 2:47User Experience
8. 3:17Device Lab
9. 3:45RFID Reader
10. 3:59Future of Etsy

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