The Rise of the Creative Social Influencer (and How to Become One)
summary
Explains concrete steps and metrics: a social framework of goal → SMART objectives → strategy → tactics, platform tactics for Instagram, YouTube, Behance, Dribbble and Adobe XD, pricing guidance including Adweek’s ballpark $100 per 10,000 followers caveat, examples of scaled influencer programs (from five to 100 creatives at Adobe MAX), contract clauses to watch (usage, non‑compete, turnaround) and legal disclosure rules from Canada’s Competition Bureau and the US FTC.
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chapters (10)
- 0:00Introduction
- 1:00What does a social media strategist do
- 4:00The I role
- 5:55How to become one
- 7:50The basics
- 10:40Channels
- 16:10Building Your Audience
- 20:40Authenticity
- 23:55Paper
- 25:55Disclosure
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