The Secret Sauce Of Scaling Businesses In India And South-East Asia
summary
Argues that nothing called Asia — country and regional differences force separate go-to-market moves — and that internet/mobile businesses need a mix of local hires and some international talent. Claims capital strategy is a top failure mode: many unicorn-sized rounds and follow-on muscle matter, cites RedMart as a company that mis-timed its funding and ceded control. Notes unit-economics gaps (US $100 AOV versus $20–25 typical here), a longer j-curve for exits, and marketing pacing mistakes that kill growth.
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chapters (6)
- 0:00Asia not a single market
- 1:46Talent and culture strategies
- 5:24Capital strategy differences
- 9:18Marketing unit economics
- 11:09Long-term commitment needed
- 13:15Local vs global models
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