Asia Pacific — Right Here, Right Now
summary
The talk argues that Asia Pacific is the immediate growth market, with corporate headquarters moving to Singapore and Hong Kong as gateways for regional management. It links rapid urban lifestyles to new consumer demand for instant-happiness and concierge-style services, cites DBS digital-banking adoption rising about 6% in custom online banking, and describes pilots that combine mobile commerce, live mall experiences and personalized home services which have raised engagement and expectation metrics enough to alter product roadmaps.
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chapters (6)
- 0:00Introduction
- 2:18Economic powerhouses
- 4:20Singapore and Hong Kong
- 7:03Consumer trends
- 9:21Tech and lifestyle
- 12:26Closing and Q&A
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