Expanding to Asia Pacific
summary
Skillshare reports 23,000 video classes and 6,000 teachers, sees half of new users from outside the US and a surprising 400% year-over-year in India while lacking local payment methods; Airbnb emphasizes building experiences and localizing beyond translation for a potential market of 400 million Chinese millennials; BMW builds a regional HQ but finds EV charging infrastructure sparse. Companies decide by sequencing markets, putting boots on the ground, using partnerships, and preparing for sudden regulatory shifts.
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chapters (7)
- 0:00Start
- 1:20Skillshare
- 4:43How Does airbnb Think about Expanding in Asia
- 15:22Education
- 19:32How Do You Tackle the Language Issue
- 22:00Regulation
- 24:15How Does Regulation Affect You in the Asian Markets
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