Innovation & Entrepreneurship Upper Franconia
summary
Upper Franconia is turning traditional industries (glass, porcelain, ceramics, textiles) into advanced materials and digital products and hosts an e‑commerce cluster anchored by a BAUR/OTTO service unit that runs minute‑by‑minute shop updates instead of seasonal catalogs. A proposed scientific campus e‑commerce collaboration with University of Bayreuth and Fraunhofer would prototype VR/AR and platform experiments, and a local team offers a living‑labs platform (17 years development, 4 years product build) now incorporated in the US for scaling.
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chapters (8)
- 0:00Welcome
- 1:10Oberfranken innovation hub
- 5:06Experts and companies
- 11:07Digitalization benefits
- 17:25E-Commerce Science Campus
- 24:09Oberfranken vs Silicon Valley
- 31:15Challenges and wishes
- 37:12Final tips
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