Digital waste is invisible!
summary
The talk argues that many digital projects produce "digital waste"—unused features, unfinished deployments, and sunk time and money—because these failures remain invisible. It advocates giving digital design a larger role and closer collaboration between design and development, proposing that at least 31% of effort in every digital initiative should be dedicated to Digital Design to build the right things from the start.
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chapters (14)
- 0:00Introduction
- 0:48Error acceptance in software
- 2:54What is digital waste
- 3:59Missing conception as core problem
- 5:23Software engineering without standard design
- 6:07Lack of appreciation for design
- 7:12Digital-Design profession
- 9:43What defines Digital Design
- 11:53Digital Design as umbrella profession
- 13:21Digital material science as central claim
- 14:45Voice tech at Miele
- 18:17Error logging at Volkswagen
- 20:05Digital Design success factor
- 20:47Q&A
