From AR Filters to Product Success Lessons in Agility, Data, and Momentum
summary
An AR filter called "Can you guess the country" hits over a billion impressions and reveals concrete product habits: built with Lens Studio / Effect House logic nodes, launched with only a few clues, adjusted the timer from 5s to 8s after watching user videos, and learned that failed to port to TikTok costs momentum as rivals clone ideas. Workflows include rapid MVP shipping, watching hundreds of clips for engagement signals, and using Notion Notion Ai and custom gbts to surface research.
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chapters (14)
- 0:00Introduction
- 1:47Student to product designer
- 2:27AR filters evolution
- 3:54Edinburgh filter demo
- 5:21Viral country filter
- 6:26Ship fast and iterate
- 8:32Data-driven decisions
- 11:07Maintaining momentum
- 12:29Career transition in design
- 16:07Q&A monetization
- 17:13Procrastination delay
- 17:55AI and user research
- 18:39Creativity in design
- 19:00Shade matching accuracy
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