The web3 Social Layer - Web3 Social: the Next Wave of Innovation
summary
Argues that social is web3’s next killer app and backs it with specifics: nearly 5 billion social users, TikTok reached 1 billion in ~7 years, and Colombia shows ~6.1% crypto ownership. Promotes an architecture with on-chain social graph and open algorithms running on the EVM and smart contracts so creators own profiles, distribution and monetization. Presents a working surface — Lens profiles claimable via QR — as a live experiment in portable identity, transparent recommendation code, and developer-accessible protocol primitives.
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chapters (11)
- 0:00Start
- 0:24Stoney Kulichoff
- 3:40Internet Adoption
- 10:13Why Social Media Is Important
- 10:47Social Media
- 11:40Six Degrees of Separation
- 15:37Why web3 Is a Game Changer
- 18:13Social Layer
- 19:23Monetization
- 21:09Who Will Build this New Generation Social Media Applications
- 21:59Claim a Lens Profile
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