Deliver Undeniable Impact: Establishing a High-Value UX Research Practice
summary
Lays out a playbook: assess the “swamp,” centralize a federated research org, and ship a clear research framework that maps to PDLC plus standardized intake, intake-to-approved-plan under one week, and Jira-tracked execution. Anchors discovery with Jobs-to-Be-Done/ODI job maps and a catalog of deliverables, runs a proof-of-concept with five researchers, publishes rubrics and learning agendas, and targets metrics like 70% insights-to-action plus researcher satisfaction and time-to-complete KPIs.
AI-written summary · about
chapters (12)
- 0:00Introduction
- 3:34UX research transformation
- 7:49Mindset for success
- 12:03Research needs assessment
- 18:00Research framework
- 21:31Aligning research and product
- 27:11Jobs to be done in practice
- 30:17Standardizing processes
- 34:09What makes a researcher
- 36:18Writing insights and measuring impact
- 39:28Setting KPIs
- 40:50Final tips
related talks
46mStarting Up Research
34mImpactful UX Research - Earn your stakeholders' trust
46mScaling User Research
20mLean UX discovery and user research: define and start projects without waste
36mGoing Digital? Take the User Research route to drive Change
27mUser Research for everyone
17mHow We Organize UX Research Without Killing Creativity
36mUser Research For Everyone