Web Performance @ NBrown It's a Business Affair
summary
Nbrown proves a direct correlation between page load time and conversion by running a what-if analysis that within 24 hours shows load increases raise bounce and cut conversions (industry benchmark: ~7% per second). The team monitors 30 pages synthetically out of ~10 million, deploys acedia and a FeO device/Strange loop optimizer, removes duplicate scripts and obsolete tags, reduces image weight, prefetches key components and targets slow Android OS versions — changes that measurably speed pages and lift conversion.
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chapters (22)
- 0:00Intro
- 0:39Agenda
- 1:15Who are NBrown
- 2:36About NBrown
- 2:56Power of Choice
- 3:45DeltaV 2011
- 6:08FeO
- 6:31Business involvement
- 6:57Monitoring
- 7:16Business Impact
- 8:10Data Collection
- 8:44Making it Relevant
- 9:48Communication
- 11:55Power of Web Performance
- 12:29Data Insight
- 14:37Accountability
- 16:16Visualization
- 17:19Importance of Web Performance
- 17:33What Weve Done
- 18:40Android
- 19:32Moving Forward
- 20:26Conclusion
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