Pretend it’s a Movie: How to Build Excitement for Your Apache Project
summary
Uses a two-step film marketing model — tagline then trailer — to make Apache projects memorable: start with a one-line hook (avoid buzzwords, keep it nontechnical, one sentence), then follow a short trailer (establish the scene, name the villain, show how you defeat it) in a blog or pitch. Cites Sundance: ~4,000 submissions for 99 slots (~2.5% acceptance) and the noise of ~3.8M open-source projects as reasons you must stop scrollers; reports the method works on LinkedIn and blogs to increase clicks.
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chapters (6)
- 0:00Introduction and background
- 1:57Why movie marketing works
- 4:04Crafting a compelling tagline
- 10:57Building an exciting trailer
- 16:39Applying taglines and trailers to projects
- 18:48Conclusion and call to action
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