Outreach: The Two-Way Street of Open Source Projects
summary
There are 372 million public GitHub repos competing for attention, and Apache runs roughly 300 active projects, so MMP offers concrete services: coordinated messaging, logo and brand assets, blog hosting on apache.org, help with conference submissions, and PR support for major milestones (a logo change outreach is planned). Campaigns include the first contributions campaign and a public good push; operational tactics include onboarding docs, annual surveys, channel choice (mailing list/Slack/Discord/GitHub/Twitter/LinkedIn) and a rotating weekly Gardener to spread workload.
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chapters (7)
- 0:00Introduction to outreach
- 2:12Why community marketing matters
- 8:41Messaging fundamentals for projects
- 17:16Branding and social media
- 23:40Website and communication channels
- 30:04Advanced outreach strategies
- 34:00Collaboration and resources
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