Your customers WANT to pay your testing budget!
summary
Claim: customers will fund real-device continuous testing when given simple, shareable evidence and a low-friction path to act. Shows a grassroots model: Open Device Labs grew to 109 labs (70+ in Europe) sharing ~2,600 devices; a 60-second nontechnical video pulls millions of views; a “donate your dusty device” landing page plus GitHub/Trello playbooks and stickers get volunteers and sponsors. Outcome: concrete assets and metrics that make testing a budget line, not a technical lecture.
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chapters (9)
- 0:00Introduction and speaker intro
- 5:22Problem with device testing
- 8:51Who pays for testing budget?
- 13:26Why testing lacks advocacy
- 20:00Customer mindset vs developer reality
- 26:07Working around the problem
- 30:00Educating customers effectively
- 37:46Creating viral awareness assets
- 39:52Call to action and closing
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