Going Digital? Take the User Research route to drive Change
summary
Argues that user research wins change by producing behavior-based evidence, not opinions, and by aligning UX work to company KPIs; uses guerrilla testing, prototypes and simple metrics measured pre-implementation to prove impact. Gives concrete results: a single field tweak estimates $25,000/year savings, enabling self-service cuts middleman work to yield $800,000/year, and a rushed rollout produces only 4% adoption. Recommends start-small proofs, map decision-makers, and prioritize high-volume workflows.
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chapters (7)
- 0:00Start
- 4:45What Is Change
- 11:34Planning Your Activities
- 14:25User Research
- 23:54Choosing What You Do
- 28:12Build the Foundation
- 31:50Most Impactful Problems
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