Stop Doing Things People Hate Do What They Love Instead
summary
Claim: simply squash bugs and make it faster — those two fixes address the biggest complaints and deliver outsized gains; a Herzman Hornbeck study finds four of the top six frustrations are "it doesn't work" and performance ("too slow") is always number one. Examples: change “Make an appointment” to “Check availability”, swap blocking popups for non-covering offers (Patagonia’s test improves conversions), remove junk UI so the grid is primary. Test with real people — test with real users — and it works.
AI-written summary · about
chapters (22)
- 0:00Introduction and welcome
- 1:19Star Trek metaphor and universal values
- 8:49Better questions for UI design
- 10:16Don't break your promises
- 13:08Don't waste my time
- 14:52Don't patronize me
- 16:39Talk to me like a human
- 18:23Don't interrupt me endlessly
- 20:10Don't throw things at me
- 22:17Don't steal my control
- 22:38Protect the back button
- 25:26Don't lie to me
- 27:14Don't spam me with alerts
- 29:59Don't scold me for mistakes
- 31:46Don't surprise me with bad news
- 33:58Don't cut me off mid-sentence
- 35:24Don't ignore accessibility
- 36:48Don't insult my intelligence
- 38:14Judging UI through relationships
- 41:03What users truly love
- 42:28Two things to fix right now
- 44:17Call to action and resources
